[Dong-A Ilbo] Conquering the global market with domestically produced …
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Jung Jae-geun, the founder of ZARKER, a company that manufactures and imports locks and other hardware products, worked in the hardware distribution business for 10 years before starting his own company.Even back then, he was very entrepreneurial. He said that he had experience selling faucet products worth tens of billions of won. However, they realized that selling products alone was not enough to expand their business and decided to create their own brand. That's how the company that grew up around locks became ZARKER
When asked why he targeted the lock market, Mr. Jung explained his reasoning for entering the lock market, saying, "The large market is dominated by large companies, so I thought I would target a niche and grow it by looking at the global market." We've grown our business by investing in design and discovering our brand value, even if it means our costs go up a bit. Jung said that while technician judgment is important, the company listened to what consumers were saying in the marketplace.
When asked why he targeted the lock market, Mr. Jung explained his reasoning for entering the lock market, saying, "The large market is dominated by large companies, so I thought I would target a niche and grow it by looking at the global market." We've grown our business by investing in design and discovering our brand value, even if it means our costs go up a bit. Jung said that while technician judgment is important, the company listened to what consumers were saying in the marketplace.